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Advanced Haircare collection places in annual competition.
June 25, 2015
By: Melissa Meisel
Over the past years, Nielsen has evaluated more than 20,000 new product launches, singling out those that truly “break through” the clutter—skyrocketing consumer demand right from the get-go and sustaining growth over time. Today it released its 2015 Nielsen Breakthrough Innovation Report awarding big brands such as Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. In 2012, L’Oreal Paris launched the Advanced Haircare collection; taking a “no compromis...
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